POBA Corporate Identity Overview
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Brand Mark
(Wordmark)
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- The brand mark highlights the English acronym "POBA" in a wordmark format. It acts as a central connecting point between members and the association, serving as the primary visual identity across all brand touchpoints.
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Design Concept
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Reliable Companion
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Connecting Value
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Soaring into Tomorrow
The symmetrical lines at the beginning and end of the wordmark symbolize the POBA's lifelong support and companionship to local government officials.
The straight, forward-extending lines represent the continuous journey toward new and improved values-illustrating the path that the association is committed to following.
The diagonally expanding lines on both sides evoke wings in flight, symbolizing progress and a sustainable future for both the association and its members.
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Logotype
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Korean
- Full official name
- Abbreviated name
English
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Emblem Variations
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Design Evolution
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POBA's Corporate Identity has evolved over time to reflect the institution's growth and changing values.
It stands as a visual representation of both its current identity and its aspirations for the future.
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- 1995
Introduced the original CI - an abstract symbol combined with the institution's Korean name.
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- 2007
Updated to emphasize the English acronym "POBA" aligning with a broader trend toward English branding.
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- Post-2007
Transitioned to a wordmark that more directly represents local government officials.
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- 2025
Latest redesign highlights distinct symbolism representing both POBA and its members, differentiating it from other benefit associations.
Reliable Companion
Connecting Value
Soaring into Tomorrow
